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‘Community Cutz’ Earns Wayne a Place as Face of New Partnership
Friday 19th August 2016 @ 13:02 by Tom Greggan
Droylsden News

A Droylsden business man is the face of a new campaign between Wix.com and Manchester City to mark the start of the new English football season.

The campaign showcases the true fans behind Manchester City who bring pride to their city and Wayne Coyle, who owns the Tropical Palms salon on Chappell Road, fits that bill.

His ‘Community Cutz’ scheme, which sees Droylsden’s over-60s receive free hair treatments every other Wednesday, attracted the attention of the Wix.com team and he was asked to be one of a number of fans to front the new campaign.

Wayne Coyle paint

As Manchester City’s official website design & hosting partner, Wix.com kicked off the first fan engagement activity for the season by unveiling “This City is Ours,” a stunning website dedicated to the fans keeping the city blue.

The website will showcase images of some of the truest Manchester City fans and the codes they live by, beginning with 11 fans from in and around the Manchester area, including Wayne, who share their personal stories and experiences related to the club.

This City is Ours will also feature more fan profiles, competitions and unique content from the Club throughout the coming season, highlighting the fans as the driving force behind City’s success.

The ever popular Community Cutz scheme at Tropical Palms has seen over 1000 free hair treatments given out to date and Wix.com are even providing Wayne with a dedicated web site for the scheme.

Die-hard City fan Wayne said he is delighted to be part of the campaign. He said: “it was a huge honour for myself and my business to have being chosen to work on this prestigious project specially with me and family all being City fans.

Wayne Coyle 2 paint

“When asked which part of my business I would like to receive a website for, I decided to put the Community Cutz forward as it deserves the massive exposure this website will get .

“I’m really thankful to Wix for providing us with this new website. Wix is the official website design partner for MCFC so if it’s good enough for City, it’s definitely good enough for me.”

Speaking on the campaign, Wix.com CMO Ormer Shai said: “Passionate about the game, these true fans are upholding the values of the game and act as global role models for others. As our two brands share values and vision we wanted to showcase these people on a global stage using our technology, a strong, passionate and honourable reflection of Manchester City Football Club and the English game.”

Omar Berrada, Chief Operating Officer at Manchester City added: “We are incredibly proud of the fans we have at Manchester City. Their passion and support is invaluable to everyone at the Club and Wix’s ‘This City is Ours’ is a unique opportunity to highlight their stories. Like Wix, we strive to be innovative and creative in every project we undertake and we believe this new website not only does that, but also offers a new platform on which we can bring our fans closer together.”

You can visit the ‘This City is Ours’ website where further fans will be profiled throughout the season.