Tameside Opticians Get their Bake on for Blind Charity
Tuesday 20th September 2016 @ 12:20 by Tom Greggan
Ashton Hyde News

This week is National Eye Health Week and opticians in Tameside are playing their part by raising vial funds for the Royal Institute of Blind People (RNIB).

In a new partnership, the Specsavers stores in Ashton and Hyde are raising money for the charity as well as increasing awareness of the importance of regular eye tests in preventing people from needlessly losing their sight.

Store staff and RNIB volunteers will be collecting in both stores throughout the week, while customers visiting Specsavers Ashton on Tuesday, Wednesday or Thursday will have the chance to buy homemade cakes, baked by the store team, in support of the charity.

James Richardson, Specsavers Ashton store director, says: ‘It’s astonishing that so many people are needlessly living with or at risk of sight loss in the UK today. Half of all sight loss cases are preventable – and a simple eye test can be the first step in prevention.

‘Our mission together with RNIB is to transform the nation’s eye health through education, awareness and action; we want to reverse these worrying eye health trends that are putting unnecessary pressure on the health service and placing a massive burden on the public purse.

The partnership comes at an important time, with recent findings from RNIB and Specsavers’ State of the Nation: Eye Health Report 2016 emphasising the need for greater awareness about eye health in the UK and in promoting prevention through education.

Specsavers stores across the country will be engaging in a multitude of fundraising activities throughout the week. Activities include colourful and fun seasonal events, sponsored challenges and providing collection tins in-store.